Our Mission – Built for the Trail

BluePeak team testing gear in Australian outback

Our Story

BluePeak Gear was born in 2014 when three friends—avid hikers and travelers—found themselves stranded on a remote hiking trail in the Blue Mountains after their equipment failed during a sudden downpour. With soaked gear and ruined electronics, they made a pact to create truly reliable outdoor equipment that could withstand Australia's unpredictable conditions.

What began as a small workshop in Sydney quickly evolved into a respected brand known for its uncompromising commitment to quality. Our founders—Sarah Thompson, James Wilson, and Michael Chen—combined their backgrounds in textile engineering, industrial design, and professional outdoor guiding to develop our first prototype: the legendary AlphaTrail backpack that could withstand complete submersion while remaining lightweight and comfortable.

Today, BluePeak Gear has grown into a team of 28 passionate outdoor enthusiasts dedicated to creating gear that empowers adventurers to explore with confidence. We've expanded our range to include travel bags and specialized waterproof accessories, but our core mission remains unchanged: to build equipment that never lets you down when nature challenges you most.

Our Mission & Values

BluePeak products being tested in extreme conditions

Mission Statement

To create gear that enables adventurers to push boundaries with absolute confidence in their equipment, while minimizing environmental impact and supporting sustainable exploration.

Our Core Values

Uncompromising Performance

We test all products in real-world extreme conditions, not just laboratories. If it doesn't perform flawlessly during the worst possible scenarios, we keep refining until it does.

Environmental Responsibility

We use recycled materials wherever possible without sacrificing durability. Our manufacturing processes minimize waste, and we offer a lifetime repair program to keep gear out of landfills.

Innovation Through Experience

Every BluePeak team member is an active outdoor enthusiast. Our best ideas come from personal experiences on the trail, not market research or trend analysis.

Supporting Adventure Culture

We reinvest a portion of our profits to support trail maintenance, outdoor education programs, and accessibility initiatives that help more people experience the transformative power of nature.

Meet Our Team

Our dedicated team combines decades of outdoor experience with technical expertise to create gear you can trust in any environment.

Sarah Thompson

Co-Founder & CEO

A former outdoor education instructor with 15 years of experience guiding in the Australian Alps, Sarah brings practical field knowledge to every design decision. She's summited peaks on six continents and still personally tests every prototype.

Michael Chen

Co-Founder & Head of Product Development

With a PhD in textile engineering and a passion for kayaking, Michael leads our material innovation. His development of our proprietary HydroShield technology revolutionized waterproof breathability in the outdoor industry.

James Wilson

Co-Founder & Design Director

James combines his background in industrial design with 12 years of experience as a professional travel photographer. His understanding of ergonomics and functional aesthetics defines BluePeak's distinctive look and feel.

Emma Lawson

Sustainability Director

Joining BluePeak in 2018 after a career in environmental consultancy, Emma ensures our manufacturing processes and materials meet our rigorous sustainability standards. She leads our initiatives to reduce carbon footprint across our supply chain.

Our Achievements & Innovations

HydroShield Technology

Our proprietary waterproofing system exceeds industry standards by 300% in extreme wet conditions while maintaining 85% better breathability than competitors.

Australian Design Award 2023

BluePeak's TrailVenture Pack received national recognition for its innovative weight distribution system that reduces perceived load weight by up to 20%.

100% Repair Success Rate

Our lifetime repair guarantee has successfully extended the life of over 12,000 products, keeping them in use and out of landfills.

Ocean Plastic Initiative

Since 2020, we've incorporated over 75 tonnes of recovered ocean plastic into our WaveRider collection of waterproof accessories.

BluePeak gear winning Australian Design Award

What Our Community Says

"As someone who leads expeditions for a living, I've tested gear from every major brand. BluePeak's attention to detail is unmatched. The reinforced stitching and load-bearing points have survived five years of daily professional use in the harshest conditions Australia can offer."

Jake Reynolds

Professional Guide, Blue Mountains Adventures

"My BluePeak gear has accompanied me through 42 countries across six continents. The waterproof compartments have saved my equipment multiple times in unexpected downpours and even a capsized boat in Thailand. What impresses me most is how they blend rugged functionality with thoughtful organization for professional needs."

Amelia Nguyen

Travel Photographer, National Geographic Contributor

"I've been documenting outdoor adventures for over a decade, and BluePeak's commitment to sustainability without compromise is refreshing. Their repair program has twice extended the life of my original pack, and the company's transparency about their manufacturing processes sets a standard others should follow."

David Cooper

Adventure Blogger, The Outbound Trail

BluePeak in Action

Our gear is designed for real-world adventures. Here's a glimpse of BluePeak equipment performing in diverse environments around Australia and beyond.

BluePeak waterproof gear during kayaking expedition

BluePeak gear during mountain expedition

BluePeak waterproof technology demonstration

Join the BluePeak Journey

Whether you're planning your next adventure or looking to join our team, we'd love to connect with fellow outdoor enthusiasts who share our passion for exploration and quality.